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Bookmaker Groups and SBP Not Reporting for all Bookmakers

Posted by Aegist on May 30th, 2006

This post is a precursor to a more practical guide which I hope to provide in the future on SAG, combined with data collected for SBB. First of all, it seems regular practice for large successful bookmakers to buy out small-medium sized bookmakers. This results in large clumps of bookmakers all owned by the same company run in similar or identical ways, and sometimes offering identical odds. Three large groups which I am rather familiar with are the Leisure and Gaming PLC (which seems to operate two divisions: VIP Management Services, and Nine.com and company), SportingBet PLC / Worldgaming PLC, and BetCRIS.

My research thus far indicates to me that VIP Management services run

• VIPSports
• Bet19
• BetGameDay
• WSSB
• GoodAsGold
• FiveCardCharlie
• BetOnGames
• FairDeal

And that ALL of these sportsbooks are identical with regards to their rules of use, the methods of deposit and withdrawal, and most importantly, their Odds. Secondly, you are only allowed to open an account with one of them anyway, so pick which name you like the most, which design you like the most and which bonus structure you like the most, becuse everything else is the same.

The reason I point all of that out, is because I realised that I have NEVER seen an Arb with VIPSports. Not once. It may have happened, but I have never seen it. It wasn’t until recently that I realised that SBP also reports odds for Bet19, BetGameDay and WSSB and that since they all have the same odds, any arb reported for Bet19, would mean there is an Arb with VIP, WSSB, FairDeal, GoodAsGold etc. So even though SBP has those 4 books on its included bookmaker list (VIP, Bet19, WSSB, BetGameDay), it infact only reports on Bet19, WSSB and BetGameDay, yet indirectly reports on the whole list (since they all have the same odds). I don’t think RFP even know this, otherwise they would show that all of those bookmakers are included on this bookmaker list…

Similarly, with the SportingBetPLC group, I had been using Linesmaker for quite some time and got frustrated at how few arbs it was producing. I only recently realised that it was because Linesmaker must have a delayed alert with SBP compared to its related sportsbooks. I started to include Racebook instead of Linesmaker, and arbs have been coming up regularly everyday for racebook since, even though Racebook has identical odds to Linesmaker. SportingBet PLC includes

• Hollywood Sportbook
• Linesmaker
• Racebook
• SportingBet
• SportingBetUSA
• Sports
• SportsBeting
• SportsBook
• SuperBook

And as far as I can tell without looking closely, they all have identical odds. I haven’t looked as closely at this group as I have at VIP though. BTW, this is just hte list that SBP includes, this group spans 44 books in total. I won’t know that the odds are the same for all of them, or that they all, or that some of them have the same rules until I can thoroughly inspect them all.

The third group, the BetCRIS group is actually all accurately reported on SBP. BetCRIS, 2BetDSI and Yabet all report well in SBP and they all offer the same odds.

Sooo, pick one book from the VIP group (I think Bet19 looks good with the 9% rebate on monthly losses) and one book from the SportingBet group (I like Linesmaker, its pretty easy to use, fast loading etc), and one book from the CRIS group (BetCRIS is reegarded as one of the books which actually likes arbitragers) and use them to bet with, but find the sportsbook which SBP reports well with. I think bet19 is reported well with SBP (just include them all to be sure.) Racebook comes up a lot more than the other in the sportingbet group, but again, just include them all. When you see them all, just know that they are all representing the one book you have chosen to use…

Be sure to check out SureBetBookies Bookmaker List, and whenever possible, if you like what I do and would like to help me back, then whenever you are thinking about registering at a new bookmaker, use the links from SBB the first time you go there, and the last time just before you register. Small commisions are all I have left…
Shane

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